TV research · QD-OLED
Samsung S95H OLED: prices, fit, and what the testing says
RTINGS' best OLED of the year, and Samsung's brightest. Amazon doesn't list it, and its price keeps it off most of our helper's shortlists.
Our take
The short version
The S95H is the strongest picture in our catalog on paper. RTINGS ranks it the best OLED it has tested this year, and it's the only set here with top scores for both a bright and a dark room. It's a QD-OLED with Samsung's matte Glare Free coating, so daylight doesn't wash it out the way it does a glossy OLED.
The catch is the lit-room black level. RTINGS found the S95H's blacks rise considerably in daylight and can take on a purple tint, more than on the cheaper S90H. Bright and colorful, yes. Inky with the blinds open, not quite.
We price it from Samsung.com: $2,499.99 for 65 inches on October 12 and 14, shown as down from $3,399.99. Amazon had no US listing on any check, so our Check price button is an Amazon model search.
Our price checks
Price history
Two checks, one price. Samsung.com held the 65-inch at $2,499.99 on October 12 and 14, the same as the LG G6 at LG.com those days. We didn't check other sizes. Best Buy was the source of our earlier estimate on October 7, but we only recorded an approximate figure there, so it isn't in the table.
- $2,499.99
- Samsung.com, Oct 12
- $2,499.99
- Samsung.com, Oct 12
- $2,499.99
- Samsung.com, Oct 14
| Size | Store | ||
|---|---|---|---|
| 65" | Samsung.com | $2,499.99 | $2,499.99 |
New-condition prices; Amazon ones sold by Amazon.com unless marked.
- Oct 12, 65" at Samsung.com: Shown as down from $3,399.99.
The scores, explained
Fit by room and use
By room
- Bright room5/5
- The brightest Samsung OLED plus the Glare Free coating. RTINGS calls it more consistent and better in bright rooms than the LG G6.
- Mixed light5/5
- The only set in the catalog with a perfect blend here: daytime punch from the coating and brightness, OLED contrast after dark.
- Dark room5/5
- QD-OLED blacks with the lights off. The lit-room black rise RTINGS describes disappears when the room is dark.
By use
- Movies & TV5/5
- Wide, bright color from the QD-OLED panel. The gap is Dolby Vision, which Samsung doesn't support, and RTINGS rates the G6 better for disc collectors.
- Sports4/5
- Bright, clean motion for day games. Mini-LEDs like the Bravia 9 II still hold more full-screen brightness, which keeps this a step short.
- Gaming5/5
- Samsung's Ultimate Gaming Pack with 165Hz VRR, and RTINGS puts it first on its best gaming TVs list.
- A bit of everything4.67/5
- No weak use and no weak room. Only the value score keeps it out of more picks.
Find my TV
What Find my TV picks it for
Of the helper's 144 possible answers, the Samsung S95H OLED makes the shortlist in 6, never in first place. With no limit, the S95H makes the list only for bright-room movies and gaming, in third place. It ties the Sony Bravia 9 II exactly in the bright-room movie answer and wins the tiebreak on price: the two share a value score, and its estimate is $1,100 lower. Below No limit it's over every budget.
Under $1,000
Over budget at ~$2,500.
Under $1,200
Over budget at ~$2,500.
Under $1,800
Over budget at ~$2,500.
No limit
Bright room: movies #3, gaming #3
#1 is the top pick. Seat distance changes only the size it suggests here: Cozy 55", Standard 55", Spacious 83".
Sizes
Sizes and panels
55" · 65" · 77" · 83"
- 55, 65, 77, and 83 inches. The 55-, 65-, and 77-inch are QD-OLED; the 83-inch is an RGB tandem WOLED, per RTINGS.
- RTINGS tested the 77-inch. We price the 65-inch, QN65S95HAFXZA.
- At 65 inches its round-feet stand spans 43.08 inches, and the panel takes a VESA 400 x 300 mount, per Samsung.com.
- Samsung's Wireless One Connect box, which moves the inputs off the TV, is sold separately.
Electricity
Cost to run
- 145 W
- 1.5 W
- 275 kWh
- $50/yr
275 kWh a year comes to about $50 at 18.31¢, from $35 in Louisiana to $132 in Hawaii. Rank: 6th of 12. ENERGY STAR certified; its own test measured 125.24 W and 234 kWh. Samsung's spec sheet lists 145 watts typical and 600 watts maximum, the widest gap of the three Samsungs we cover. ENERGY STAR certifies it.
65-inch QN65S95HAF, DOE filing, 5 hours on a day. Rate: EIA's July 2026 U.S. residential average.
Cross-shop
Who should skip it
Most viewing is after dark
Instead: Samsung S90H OLED. Same Glare Free coating for about $1,100 less at 65 inches, and RTINGS finds it holds blacks better in a lit room.
You want Dolby Vision or collect discs
Instead: LG G6 OLED. The same $2,499.99 at its maker's store, with Dolby Vision and deeper blacks in a lit room, per RTINGS.
You want Dolby Vision for about $1,400
Instead: LG C6 OLED. RTINGS' mid-range OLED pick, with Dolby Vision, at $1,399.99 for 65 inches on October 19. It's glossier and scores two points lower for bright rooms, so keep the blinds in mind.
Sound
Soundbars that pair with it
At 65 inches, the size our prices use, the picture is 56.7 inches wide, so every soundbar we cover fits underneath. At 55 inches, the smallest Samsung S95H OLED size, 12 of them do. Samsung names sync features for Samsung TVs on the HW-Q990H, the highest-ranked bar that has them.
- Samsung HW-Q990H
11.1.4-channel, bar, sub, and rears, 48.5 in wide (fits 65-inch screens and up). Q-Symphony, Wireless Dolby Atmos, SpaceFit Sound Pro with Samsung TVs (2022 or later), per Samsung.
$1,497.99
- Samsung HW-B750F
5.1-channel, bar and sub, 40.6 in wide (fits 48-inch screens and up). Samsung lists Q-Symphony for 2020–2025 Samsung TVs, not 2026 sets; it connects over HDMI ARC.
$297.99
From the soundbar finder at 65 inches with all-round use; Amazon prices seen October 26, 2026. Sync features are what each soundbar maker states for this brand and model year. Every TV brand and size · How to connect one
Supporting evidence
What the testing says
- RTINGS: Ranks it the best OLED TV it has tested this year, and first on its best gaming TVs list.
- RTINGS: Finds black levels rise considerably in daylight and can take on a purple tint; the S90H holds its picture better in a bright room.
- RTINGS: Rates it a bit better than the LG G6 overall, with more vibrant color, and calls it more consistent and better in bright rooms.
- RTINGS: Says the Glare Free coating all but eliminates reflections.
Sources
- RTINGS Samsung S95H review (opens in a new tab) · 77-inch tested
- RTINGS, The 3 Best OLED TVs of 2026 (opens in a new tab) · updated October 9, 2026
- RTINGS, best gaming TVs (opens in a new tab) · October 1, 2026
- Samsung.com, QN65S95HAFXZA (opens in a new tab) · price, stand, VESA
Where we pick or compare it
Disclosure: We haven't tested this TV. Prices are dated, not live. As an Amazon Associate we earn from qualifying purchases.