Buying guide
The Best OLED TVs of 2026
The best OLED TVs of 2026, with what each step up the price ladder buys: the Samsung S90H for most people, the LG C6 for Dolby Vision, the S95H for bright rooms, and more.
We price eight OLEDs, and on our latest checks they run from $999.99 for the 65-inch Roku Pro Series to $2,798 for the Sony Bravia 8 II. The most useful number on that ladder is $98: that's what the Samsung S90H cost over the LG B6 on October 19, and it bought two more points of bright-room fit and a point each for sports and gaming. Two dollars more got you the LG C6, which gives back a bright-room point but adds Dolby Vision.
The flagships are a different trade. The LG G6 and Samsung S95H were both $2,499.99 at their makers' stores on October 14, $1,100 over the C6's October 19 price, for one and two more points in a bright room. If your OLED goes in a room you can darken, that money buys nothing our scores can see. Size moves the math more than the model does: LG.com's C6 cost about the same per square inch from 55 to 77 inches on October 19, and its 55-inch was $50 less than its 42.
Our scores are a reading of published reviews, mostly RTINGS' plus Tom's Guide's lab numbers, not tests of our own; the findings themselves have their own section further down. Black Friday is November 27, and as of October 14 we hadn't seen Black Friday TV prices from any major retailer, so we can't say yet what these TVs will cost then.
The Check price buttons below are Amazon affiliate links: if you buy through one, we may earn a commission at no extra cost to you. Amazon didn't list the Samsung S95H or the LG G6 in the US on October 14, so those two buttons open an Amazon search instead. Samsung.com and LG.com sell them directly.
The short list
| # | Best for | TV | Est. price | |
|---|---|---|---|---|
| 01 | Best OLED for most people |  | OLED | ~$1,400 |
| 02 | Best for Dolby Vision |  | OLED | ~$1,400 |
| 03 | Best picture, and the pick for bright rooms |  | QD-OLED | ~$2,500 |
| 04 | Best flagship with Dolby Vision |  | OLED | ~$2,500 |
| 05 | Best budget OLED |  | OLED | ~$1,300 |
Prices are rough street-price estimates, not live quotes.
Our analysis
The OLED math
Computed from our catalog at build time, so it moves when a price check or score does. How we work
Eight OLEDs, cheapest to dearest
Each row is what a set cost over the one above it and what that bought in our scores. The S90H's $98 step is the best deal on the ladder; the jump to the flagships is the dearest, $1,100 for one bright-room point on the G6. The Bravia 8 II costs more than both flagships and scores lower than the S95H in a bright room and lower than both for gaming.
The G6 and S95H were last priced on October 14, before the C6 and S90H dropped on October 19, so their steps may be smaller now. Running costs span $33 to $62 a year, and nearly a third of the Bravia 8 II's comes from standby: Sony's filing lists 14.7 watts with the TV off.
| OLED | 65" price | Step up | Against the one above | Power |
|---|---|---|---|---|
| Roku Pro Series | $999.99Oct 19, Amazon.com | – | Cheapest OLED we cover | $33/yr |
| S85H OLED | $1,197.99Oct 19, Amazon.com | +$198 | Bright room +1, Gaming −1 | $46/yr |
| B6 OLEDpick | $1,299.99Oct 19, Amazon.com | +$102 | Bright room −1, Movies +1 | $41/yr |
| S90H OLEDpick | $1,397.99Oct 19, Amazon.com | +$98 | Bright room +2, Sports +1, Gaming +1 | $49/yr |
| C6 OLEDpick | $1,399.99Oct 19, Amazon.com | +$2 | Bright room −1 | $52/yr |
| G6 OLEDpick | $2,499.99Oct 14, LG.com | +$1,100 | Bright room +1 | $49/yr |
| S95H OLEDpick | $2,499.99Oct 14, Samsung.com | $0 | Bright room +1 | $50/yr |
| Bravia 8 II | $2,798Oct 19, Amazon.com | +$298 | Bright room −1, Gaming −1 | $62/yr |
Each TV's last 65-inch price check; scores compared on the five picture readings. Power: certified kWh at 18.31¢ a kWh.
What a C6 costs by size
On October 19 LG.com priced the 55-, 65-, and 77-inch C6 within about $2 per 100 square inches of each other, so the bigger screens cost more glass and little else. The two small sizes cost far more per square inch, and the 55 was cheaper outright than either of them.
The 77- and 83-inch are sold as the C6H, with a brighter tandem panel, and the 83 is where the curve turns up: $1,300 over the 77. If 77 inches fits your room, that's as cheap as a big OLED has been on our checks; the B6's 77-inch was the same $1,999.99 at Amazon on October 12.
| Size | Price | Step from the size below | Per 100 sq in |
|---|---|---|---|
| 42" | $1,049.99 | – | $139 |
| 48" | $1,099.99 | +$50 | $112 |
| 55" | $999.99 | −$100 | $77 |
| 65" | $1,399.99 | +$400 | $78 |
| 77" | $1,999.99 | +$600 | $79 |
| 83" | $3,299.99 | +$1,300 | $112 |
LG C6 OLED at LG.com, October 19, 2026. 65-inch: Shown as $1,300 off $2,699.99.
Which OLEDs the helper picks
Our decision helper is a value tool, and it treats the flagships that way. It never shortlists the G6 or the Bravia 8 II in any of its 144 answers, and the S95H only six times, all for bright rooms with no budget limit. The Roku makes the list in 84 answers, more than any other OLED, because it pairs 5s for dark rooms and gaming with a 5 for value.
The S90H shows up more often than the C6, 30 answers to 12, for the reason in the ladder: the same price and one more bright-room point. That point also settles the dark-room answers where the two tie exactly, since our tiebreak favors the set with more total picture points. No OLED we cover is the helper's first choice for a bright room.
| TV | Shortlisted | First | Bright | Mixed | Dark |
|---|---|---|---|---|---|
| Roku Pro Series | 84 | 27 | 12 | 30 | 42 |
| S90H OLEDpick | 30 | 6 | 0 | 18 | 12 |
| B6 OLEDpick | 15 | 6 | 0 | 6 | 9 |
| C6 OLEDpick | 12 | 0 | 0 | 3 | 9 |
| S85H OLED | 9 | 0 | 0 | 0 | 9 |
| S95H OLEDpick | 6 | 0 | 6 | 0 | 0 |
| G6 OLEDpick | 0 | 0 | 0 | 0 | 0 |
| Bravia 8 II | 0 | 0 | 0 | 0 | 0 |
Out of the helper's 144 answers (4 budgets × 3 rooms × 4 uses × 3 seats); room columns split the shortlist count.
Ranked
Our picks
- 01
Best OLED for most people
Samsung S90H OLED
- OLED
- 2026
- 42–83"
- ~$1,400
Our pick for most rooms: the C6's 5s for dark rooms, movies, and gaming, plus a 4 for bright rooms from a matte Glare Free screen. It was $1,397.99 at Amazon on October 19, down from $1,497.99 on October 14, and the helper shortlists it more often than any OLED but the Roku. Like every Samsung, it has no Dolby Vision.
Highlights
- Highlight: Matte Glare Free screen that RTINGS says does an amazing job handling glare
- Highlight: Motion Xcelerator up to 165Hz with G-Sync and FreeSync Premium Pro
- Highlight: Four HDMI 2.1 ports and a polished Game Bar
- Highlight: Blacks hold up better in a lit room than on earlier QD-OLED S90 models, per RTINGS
Trade-offs
- Trade-off: No Dolby Vision — HDR10+ and HDR10 only on Samsung sets
- Trade-off: Tizen is polarizing; some prefer webOS or Google TV
- Trade-off: A WOLED panel in North America, not QD-OLED; the 48- and 77-inch use a brighter RGB tandem version
- Trade-off: RTINGS finds the LG C6 brighter in HDR, with better processing
- Bright room
- 4 out of 5
- Dark room
- 5 out of 5
- Movies
- 5 out of 5
- Sports
- 4 out of 5
- Gaming
- 5 out of 5
- Value
- 4 out of 5
Editorial fit scores, 1–5 — not lab measurements.
Check priceAffiliate link to Amazon.
- 02
Best for Dolby Vision
LG C6 OLED
- OLED
- 2026
- 42–83"
- ~$1,400
The same 5s as the S90H for dark rooms, movies, and gaming, with Dolby Vision for streaming and Xbox games and four HDMI 2.1 ports. It was $1,399.99 at Amazon and LG.com on October 19, down from $1,499.99 on October 14. RTINGS finds it brighter in HDR than the S90H, with better processing, but it scores a point lower in a bright room, so get it when Dolby Vision matters more than glare.
Highlights
- Highlight: Per-pixel OLED contrast with perfect blacks for dark-room movies
- Highlight: Four HDMI 2.1 ports with up to 4K/165Hz, VRR, G-Sync, and FreeSync
- Highlight: Dolby Vision (including Dolby Vision gaming on Xbox) plus Filmmaker Mode
- Highlight: Alpha 11 AI Processor Gen3 and a mature webOS platform
- Highlight: The 77- and 83-inch sizes are sold as the C6H, with a brighter tandem panel
Trade-offs
- Trade-off: Not as bright as mini-LEDs or the QD-OLED Samsung S95H in a sun-filled room
- Trade-off: Glossy screen can pick up reflections in bright rooms
- Trade-off: Static logos left on for many hours a day carry a small long-term burn-in risk
- Bright room
- 3 out of 5
- Dark room
- 5 out of 5
- Movies
- 5 out of 5
- Sports
- 4 out of 5
- Gaming
- 5 out of 5
- Value
- 4 out of 5
Editorial fit scores, 1–5 — not lab measurements.
Check priceAffiliate link to Amazon.
- 03
Best picture, and the pick for bright rooms
Samsung S95H OLED
- QD-OLED
- 2026
- 55–83"
- ~$2,500
The only OLED we score 5 for a bright room, with a matte Glare Free screen. Samsung.com had the 65-inch at $2,499.99 on October 12 and 14, down from $3,399.99, which puts it $1,100 over the C6 for two more points in daylight. It has no Dolby Vision, and the testing below explains what the matte screen does to blacks in a lit room.
Highlights
- Highlight: OLED HDR Pro brightness with Glare Free anti-reflection
- Highlight: FloatLayer gallery-like design and Art Store access
- Highlight: Ultimate Gaming Pack with 165Hz VRR support
- Highlight: NQ4 AI Gen3 processing and long software-update promise
Trade-offs
- Trade-off: Much more expensive than the S90H or LG C6 for most viewers
- Trade-off: Still no Dolby Vision
- Trade-off: Wireless One Connect box is optional and costs extra
More views
Images: Samsung
- Bright room
- 5 out of 5
- Dark room
- 5 out of 5
- Movies
- 5 out of 5
- Sports
- 4 out of 5
- Gaming
- 5 out of 5
- Value
- 2 out of 5
Editorial fit scores, 1–5 — not lab measurements.
Check priceAffiliate link to an Amazon search.
- 04
Best flagship with Dolby Vision
LG G6 OLED
- OLED
- 2026
- 55–97"
- ~$2,500
LG's flagship scores a point under the S95H for bright rooms at the same $2,499.99 (LG.com, October 12 and 14), and it's the flagship to get if you want Dolby Vision. In the US it comes with a flush wall mount and no stand, plus a five-year limited panel warranty from LG.
Highlights
- Highlight: Hyper Radiant Color Tech and Brightness Booster Ultra on a Primary RGB Tandem 2.0 panel (all sizes except the 97-inch) for the brightest LG OLED picture
- Highlight: Flush gallery design made for wall mounting
- Highlight: Top-tier gaming: high refresh, VRR, and four HDMI 2.1 ports
- Highlight: Premium processing and Dolby Vision / Atmos
Trade-offs
- Trade-off: Expensive versus the C6, which is already excellent for most rooms
- Trade-off: Mini-LED flagships still win on full-screen brightness in harsh daylight
- Trade-off: Overkill if you mostly stream in a controlled dark room
- Bright room
- 4 out of 5
- Dark room
- 5 out of 5
- Movies
- 5 out of 5
- Sports
- 4 out of 5
- Gaming
- 5 out of 5
- Value
- 2 out of 5
Editorial fit scores, 1–5 — not lab measurements.
Check priceAffiliate link to an Amazon search.
- 05
Best budget OLED
LG B6 OLED
- OLED
- 2026
- 48–83"
- ~$1,300
LG's entry OLED keeps the 5s for dark rooms and movies, Dolby Vision, and four HDMI 2.1 ports, but scores 2 in a bright room and tops out at 120Hz. It sat at $1,299.99 at Amazon on all four of our checks, and after the C6's October 19 cut it's only $100 cheaper, so wait for a sale that widens the gap.
Highlights
- Highlight: True OLED contrast at the lowest LG OLED price tier
- Highlight: Excellent for movies and dark-room viewing
- Highlight: Four HDMI 2.1 ports, all at the full 48Gbps bandwidth, with VRR
- Highlight: webOS with a familiar app lineup
Trade-offs
- Trade-off: Dimmer than the C6 and far behind bright mini-LEDs in daylight
- Trade-off: Lower peak brightness softens HDR highlights versus the C and G series
- Trade-off: Not the pick for a sunny family room
- Bright room
- 2 out of 5
- Dark room
- 5 out of 5
- Movies
- 5 out of 5
- Sports
- 3 out of 5
- Gaming
- 4 out of 5
- Value
- 5 out of 5
Editorial fit scores, 1–5 — not lab measurements.
Check priceAffiliate link to Amazon.
How we picked
Every OLED does deep blacks, wide viewing angles, and fast motion, so those don't separate the field. What does: how bright the TV gets, how its screen copes with reflections, which HDR formats it supports, and what it costs. We started from RTINGS' OLED rankings (updated October 9, 2026) and its individual reviews, used Tom's Guide's lab numbers where RTINGS hadn't tested a set, and took sizes, ports, and warranty terms from the manufacturers' own pages.
We didn't test these TVs ourselves. When a review covers only some sizes of a model, we say so in the next section, because in 2026 that matters more than usual.
Dolby Vision, HDR10+, and DTS
HDR format and audio support split along brand lines, and it's worth checking against what you watch:
- LG: Dolby Vision on all three of our LG picks. The C6 and G6 don't support HDR10+ or the newer Dolby Vision 2, and they don't pass through DTS audio, per RTINGS.
- Samsung: HDR10+, but no Dolby Vision on any Samsung TV. That matters most if you stream a lot of Dolby Vision content or want Dolby Vision gaming on an Xbox.
- Sony Bravia 8 II: Dolby Vision and DTS audio passthrough, plus Sony's image processing.
- Roku Pro Series OLED: Dolby Vision and HDR10+, according to Roku.
Buying an OLED this holiday season
Black Friday is November 27 and Cyber Monday is November 30. As of October 14, we hadn't seen Black Friday TV prices from any major retailer, so we can't tell you how low these OLEDs will go, and we won't guess. The ladder above has the latest price we saw for each. For the C6, S90H, and S85H that's also the lowest on our record; the Roku's lowest was $799.99 during Prime Big Deal Days on October 6 and 7.
Should you wait, or buy last year's model?
If one of our picks is at or below the price above and you need a TV now, that's a fair price to pay. If you can wait, set a price alert on the exact model and size you want and compare again during the early-November sales and Black Friday week. Our guide to when to buy a TV covers the full sales calendar, and our holiday TV buying guide covers the model-number traps that show up on sale, how to read a strike-through price, and what each retailer's return policy says.
Last year's models are worth a look while stock lasts. RTINGS' advice on the C5 and G5 is in the testing section below, and our 2026 vs 2025 guide explains how big a discount makes last year's model the better buy.
Supporting evidence
What other outlets' testing found
Our OLED scores lean on this testing. The findings come first; after them are the panel, screen-finish, and burn-in details from the same reviews, and the full source list.
Names the C6 the mid-range pick in its best OLED TVs list (updated October 9, 2026).
Ranks the S95H the best OLED it has tested this year. With the lights on, its blacks rise considerably and can take on a purple tint.
Rates the S95H a bit better overall, with more vibrant color. The G6 is about as bright, cleans up low-quality streams better, keeps its blacks deeper in a lit room, and adds Dolby Vision; its glossy screen still shows more glare than Samsung's matte one.
Sums up the flagship split in its notable mentions: the LG G6 "offers better format support for physical media collectors," while the Samsung S95H is more consistent and better in bright rooms.
Rates the C6 considerably better than the B6, mainly because the C6 is brighter.
Calls the C6 only a minor upgrade over the 2025 LG C5, and suggests most people are better off with a discounted C5 or Samsung S90F, or an LG G5 instead of the G6, while they're still available.
Measured 574 nits in HDR on the Roku Pro Series OLED, against 780 for the LG B6 and 1,365 for the C6.
WOLED vs QD-OLED, and why the size you buy matters
There are two main kinds of OLED panel. WOLED panels come from LG Display and use a white subpixel to add brightness. LG's OLEDs use them, and so do Samsung's S85H and, in North America, its S90H this year. QD-OLED panels come from Samsung Display and use quantum dots, which have usually given them brighter, more saturated color. The newest WOLEDs, called tandem panels, stack extra light-emitting layers. RTINGS says the C6H's tandem panel separates colors much better than earlier WOLEDs, though it still relies on a white subpixel, and it still finds the QD-OLED S95H's colors brighter and more vibrant than the G6's.
The catch is that a model name no longer tells you which panel you're getting. Going by the size notes in RTINGS' reviews:
- LG C6: the 55- and 65-inch use a standard WOLED panel. The 42-inch lacks LG's Brightness Booster and isn't as bright. The 48-inch uses a brighter tandem panel instead. LG also sells a cheaper CS6 at 55 and 65 inches, which RTINGS says performs differently.
- LG C6 at 77 and 83 inches: these are really a separate model, the C6H (model numbers ending in C6HUP), with a tandem panel that RTINGS found considerably brighter and more colorful than the smaller C6. LG.com lists them alongside the other C6 sizes.
- LG G6: the 55- to 83-inch sizes use LG's Primary RGB Tandem 2.0 panel. The 97-inch doesn't, so it isn't as bright and doesn't match the smaller sizes' color.
- Samsung S95H: the 55-, 65-, and 77-inch are QD-OLED. The 83-inch uses an RGB tandem WOLED panel and performs differently.
- Samsung S90H: in North America it's a WOLED in every size this year, not the QD-OLED some earlier S90 models used. The 48- and 77-inch get the brighter RGB tandem panel, and the 42-inch likely isn't as bright as the larger sizes.
- Samsung S85H: WOLED in every size. RTINGS says it uses the same OLED SE panel as the new Sony Bravia 6 and LG's B6E.
Glossy or matte: pick the screen for your room
If the TV faces a window, the screen finish matters as much as brightness. Samsung's S95H and S90H have a matte Glare Free coating, which RTINGS found all but eliminates reflections. The trade-off is that a matte screen makes blacks look lifted when the room is lit. RTINGS saw this most on the S95H, where blacks rise considerably and can take on a purple tint; the S90H holds its picture quality better in a bright room.
LG's OLEDs are glossy. Reflections show up as sharper, mirror-like images, but blacks stay deeper with the lights on. The G6's new coating handles reflections better than the C6's, which RTINGS calls just okay. In a dark room the finish barely matters. In a lit room it's a trade: matte for less glare, glossy for deeper blacks.
Other OLEDs worth a look
None of these made our picks, but they're worth knowing about:
- Samsung S85H: $1,297.99 for 65 inches at Amazon on October 14. RTINGS found it close to the LG B6 but rates the B6 slightly better, with more accurate HDR and better cleanup of low-quality streams. Its reflection handling is limited, so it's best in a dim room.
- Sony Bravia 8 II: a 2025 QD-OLED with Dolby Vision, DTS passthrough, and Sony's processing, sold only in 55 and 65 inches. It has two HDMI 2.1 ports, and RTINGS found its blacks look gray with the lights on. Amazon had the 65-inch at $2,798 on October 14, well above the C6 and the S95H.
- Sony Bravia 6: Sony's new, cheaper OLED line, in 48 to 83 inches, with Dolby Vision, DTS:X, and four HDMI 2.1 ports, a first for a Sony OLED (per StereoNET and CE Pro). The 65-inch lists at $1,999.99 and was $1,298 at Amazon on October 14, about the same as the S85H and the LG B6. RTINGS' full review (October 13) finds it great in a dark room and for gaming, but it can't overcome glare even in a moderately lit room. RTINGS rates the B6 and the S85H better: both get brighter, and both remove judder from 60p sources like a cable box, which the Bravia 6 can't.
- Roku Pro Series OLED: the cheapest new OLED we cover, at $999.99 for 65 inches at Amazon on October 14 ($799.99 during Prime Big Deal Days, October 6–7). Tom's Guide measured 574 nits in HDR, against 780 for the LG B6 and 1,365 for the C6, so it's a dim-room TV. It has four HDMI 2.1 ports and runs at up to 120Hz. Roku's brighter Pro Series LX adds 144Hz VRR for more money.
Burn-in: how much to worry
RTINGS ran OLEDs from 2020 to 2023 on nothing but CNN at maximum brightness. At the 10,500-hour mark, they hadn't burned in consistently less than a 2017 LG C7. Newer panels are far brighter, and that's where most of the progress went. RTINGS' conclusion for most people: if you watch varied content, burn-in is unlikely to be a problem. The risk is real if the same bright static elements stay on screen for thousands of hours, as with all-day news, a PC desktop, or one game's HUD.
That test didn't include any 2024–2026 models, so nobody can say yet how this year's tandem and QD-OLED panels hold up. If you watch a lot of static content, lowering the brightness setting reduces wear. Warranty terms are worth checking too: LG gives the G6 (and its W series) a five-year limited panel warranty, though only the first year covers parts and labor. For any other model, read the warranty before you buy.
Sources
Reviews, rankings, and specs this guide draws on, checked October 12 and 14, 2026:
- RTINGS, "The 3 Best OLED TVs of 2026" (updated October 9, 2026): rtings.com/tv/reviews/best/by-type/oled
- RTINGS reviews of the LG C6, C6H, G6, and B6, the Samsung S95H, S90H, and S85H, and the Sony Bravia 8 II and Bravia 6: rtings.com/tv/reviews
- RTINGS, "OLED Burn-In Hasn't Improved Like We Expected" (August 14, 2026): rtings.com/tv/learn/oled-burn-in-not-improved-as-expected
- Tom's Guide, Roku Pro Series OLED review (October 8, 2026) and lab comparison with the LG C6 and Samsung S90H (September 24, 2026): tomsguide.com
- StereoNET and CE Pro on the Sony Bravia 6 launch: stereonet.com, cepro.com
- Manufacturer pages for prices, sizes, and warranty terms: lg.com/us (C6, G6, B6), samsung.com/us (S95H), roku.com (Pro Series)
- Amazon.com listings for prices on the Amazon-sold models.
Head to head
Compare these picks
- LG C6 vs Samsung S90HBoth are picks here: the LG C6 OLED (Best for Dolby Vision) and the Samsung S90H OLED (Best OLED for most people).
- Samsung S90H vs Samsung S95HBoth are picks here: the Samsung S90H OLED (Best OLED for most people) and the Samsung S95H OLED (Best picture, and the pick for bright rooms).
- LG C6 vs LG G6Both are picks here: the LG C6 OLED (Best for Dolby Vision) and the LG G6 OLED (Best flagship with Dolby Vision).
Sound
A soundbar for these TVs
OLEDs are thin, and their speakers show it. These are the bars our soundbar finder pairs with this guide's picks at 65 inches: for each TV brand, the highest-ranked bar with that brand's sync features, plus the best bar under $300.
- Samsung HW-Q990H
11.1.4-channel, bar, sub, and rears, 48.5 in wide (fits 65-inch screens and up). Q-Symphony, Wireless Dolby Atmos, SpaceFit Sound Pro with Samsung TVs (2022 or later), per Samsung.
$1,497.99
- LG S95AR
9.1.5-channel, bar, sub, and rears, 49.2 in wide (fits 65-inch screens and up). WOW Orchestra, WOWCAST Built-in, WOW Interface with LG TVs, per LG.
$1,199.99
- Samsung HW-B750F
5.1-channel, bar and sub, 40.6 in wide (fits 48-inch screens and up).
$297.99
From the soundbar finder at 65 inches with all-round use: the highest-ranked bar whose maker names a feature for that TV's brand and model year, or the all-round pick when none does. Amazon prices seen October 26, 2026. Every TV brand and size · All soundbars
Frequently asked questions
What is the best OLED TV of 2026?
For most people, the Samsung S90H: perfect blacks, a matte Glare Free screen that earns it a point more than the LG C6 for bright rooms, and four HDMI 2.1 ports for $1,397.99 at 65 inches on October 19, 2026. Get the C6, at $1,399.99, for Dolby Vision. For the best picture, especially in a bright room, the Samsung S95H, which RTINGS ranks as the best OLED it has tested this year.
LG C6 or Samsung S95H?
Get the C6 if you watch mostly in the evening, want Dolby Vision, or would rather spend about $1,100 less at 65 inches (the C6's October 19 price against the S95H's October 14 one). Get the S95H if the TV faces windows: its matte screen and extra brightness handle daylight far better, though blacks look raised with the lights on.
Is QD-OLED better than WOLED?
Not automatically. QD-OLED has usually meant brighter, more saturated color, and RTINGS still finds the S95H more colorful than the LG G6. But the G6's WOLED panel keeps its blacks deeper in a lit room, and RTINGS finds much better color on the tandem panels in the G6, the 77- and 83-inch C6H, and the 48-inch C6 than on older WOLEDs. Judge the specific model and size by its reviews rather than the panel type.
Is the LG B6 worth it over the LG C6?
Only if the price gap is wide. RTINGS rates the C6 considerably better, mainly because it's brighter, and on October 19 the 65-inch B6 was just $100 cheaper. If a sale opens the gap to several hundred dollars and you watch in a dim room, the B6 is a good buy.
Should I wait for Black Friday to buy an OLED?
If you can wait, it's worth comparing, but as of October 14 we hadn't seen Black Friday TV prices from any major retailer, so there's no way to know how much lower they'll go. Several OLEDs are already well below their launch prices. Set a price alert for the model and size you want.
Do 2026 OLED TVs still get burn-in?
They can, but for varied viewing it's unlikely to be a problem, based on RTINGS' long-term testing of earlier models. The risk rises with the same bright static images on screen for thousands of hours, like all-day news or a PC desktop. RTINGS hasn't long-term tested 2024–2026 models yet.
Related guides
Disclosure: Our picks are independent and editorial — a synthesis of public reviews and specs, not our own lab measurements. We may earn a commission from qualifying purchases made through links on this page, at no extra cost to you.