TV research · Mini-LED QLED
Hisense U7SG: prices, fit, and what the testing says
RTINGS' favorite 65-inch under $1,000, when it's on sale. On October 19 it wasn't, and the 65-inch cost more than an LG C6 OLED.
Our take
The short version
The U7SG has the widest gap in our catalog between how good the TV is and how good the deal is. RTINGS rates it a bit better overall than the TCL QM7L, with a matte screen that handles reflections much better, four HDMI 2.1 ports, and better processing, motion, and HDR accuracy. It calls it the best 65-inch TV under $1,000 when on sale.
The sale ended while we watched. Amazon.com had the 65-inch at $829.99 on October 12. On October 19 it was $1,497.99 there and $1,499.99 at Best Buy, which showed $999.99 only to paid My Best Buy members. Hisense's own US page listed no price and said Coming Soon.
At $1,500, our value score drops it to the middle band, and the helper stops picking it. Watch for the next sale before you buy.
Our price checks
Price history
No TV here swung harder. The 65-inch went from $827.99 on October 7 to $829.99 on October 12, then $1,497.99 on October 19, and the 55-inch doubled from $647.99 to $1,297.99. Best Buy's regular prices matched Amazon's within $2 at every size on October 19. If it falls back near the QM7L's price, it's the better TV, per RTINGS.
- $827.99
- Amazon (seller not recorded), Oct 7
- $1,499.99
- Best Buy, Oct 19
- $1,499.99
- Best Buy, Oct 19
| Size | Store | |||
|---|---|---|---|---|
| 65" | Amazon | $827.99* | $829.99 | $1,497.99 |
| 65" | Best Buy | – | – | $1,499.99 |
| 55" | Amazon | – | $647.99 | $1,297.99 |
| 55" | Best Buy | – | – | $1,299.99 |
| 75" | Amazon | – | – | $1,997.99 |
| 75" | Best Buy | – | – | $1,999.99 |
| 85" | Amazon | – | – | $2,497.99 |
| 85" | Best Buy | – | – | $2,499.99 |
| 100" | Amazon | – | $2,497.99 | – |
New-condition prices; Amazon ones sold by Amazon.com unless marked. * Seller not recorded.
- Oct 12, 100" at Amazon: Glossy screen at this size.
- Oct 19, 55" at Best Buy: Paid My Best Buy members: $749.99.
- Oct 19, 65" at Best Buy: Paid My Best Buy members: $999.99.
- Oct 19, 75" at Best Buy: Paid My Best Buy members: $1,299.99.
- Oct 19, 85" at Best Buy: Paid My Best Buy members: $1,699.99.
The scores, explained
Fit by room and use
By room
- Bright room5/5
- Very bright, with a matte screen on the 55- to 85-inch sizes. RTINGS ranks it among the best TVs for bright rooms.
- Mixed light4/5
- Excellent by day. With the lights down its scores fall back to the QM7L's, so the blend sits mid-pack.
- Dark room3/5
- RTINGS praises its deep, uniform blacks, which is kinder than our dark-room score. We've flagged that score for review; for now it sits below the U8QG's and QM8L's.
By use
- Movies & TV3/5
- Dolby Vision and HDR10+, with better HDR accuracy than the QM7L, per RTINGS. The narrow viewing angle and LCD blooming keep it a step down for films.
- Sports5/5
- Bright, with clearer motion than the QM7L, per RTINGS. RTINGS also flags slow response and a distracting dirty screen effect in fast sports, so our top score here is the other one we've flagged for review.
- Gaming4/5
- Four HDMI 2.1 ports with 4K at 165Hz, 1080p at 330Hz, and VRR. RTINGS also notes slow response times, which blur fast motion.
- A bit of everything4/5
- Top sports and good gaming, with movies as its weakest use.
Find my TV
What Find my TV picks it for
The Hisense U7SG isn't on the shortlist for any of the helper's 144 possible answers. The helper never picks the U7SG at its October 19 price. At about $1,500 it fits only the two higher budgets, and cheaper sets match or beat its scores there. Its best showing is a tie for third with no limit, for bright-room sports, which the Sony Bravia 5 wins on our tiebreak: the same value score and estimate, and more total picture points. At its October 12 sale price it would sit in our value tier, and that would change.
Under $1,000
Over budget at ~$1,500.
Under $1,200
Over budget at ~$1,500.
Under $1,800
Fits, never picked. Best showing: 5th for bright room and sports, 10% short of the last pick's score.
No limit
Fits, never picked. Best showing: 4th for bright room and sports, tied on score with the last pick, the Sony Bravia 5, which wins the tiebreak on more total picture points.
#1 is the top pick. Seat distance changes only the size it suggests here: Cozy 55", Standard 55", Spacious 85".
Sizes
Sizes and panels
55" · 65" · 75" · 85" · 100" · 116"
- 55, 65, 75, 85, 100, and 116 inches. The 100- and 116-inch have a glossy screen instead of the matte one, per RTINGS.
- RTINGS tested the 65-inch (65U7SG). Its review doesn't cover the U7SF, the Fire TV version Amazon lists in the same size menu.
- The 100-inch was $2,497.99 at Amazon on October 12. Amazon didn't list the 116-inch when we checked.
Electricity
Cost to run
- 149 W
- 2 W
- 285 kWh
- $52/yr
285 kWh a year comes to about $52 at 18.31¢, from $36 in Louisiana to $137 in Hawaii. Rank: 8th of 12. Its yearly figure lands within 1 kWh of the LG C6 OLED's, so brightness didn't cost it extra power on paper.
65-inch 65U7SG, DOE filing, 5 hours on a day. Rate: EIA's July 2026 U.S. residential average.
Cross-shop
Who should skip it
It isn't on sale
Instead: TCL QM7L. About $600 less at 65 inches on October 19, with slightly deeper blacks and a bit more brightness, per RTINGS.
Your sofa is wide
Instead: Samsung S90H OLED. RTINGS finds the U7SG's picture degrades quickly from the side. On October 19 the S90H OLED, with its own matte screen, cost $100 less.
Sports and games at a lower price
Instead: Hisense U8QG. Top sports and gaming scores in our catalog for $398 less at 65 inches on October 19.
Sound
Soundbars that pair with it
At 65 inches, the size our prices use, the picture is 56.7 inches wide, so every soundbar we cover fits underneath. At 55 inches, the smallest Hisense U7SG size, 12 of them do. Hisense names sync features for Hisense TVs on the AX5140Q, the highest-ranked bar that has them.
- Hisense AX5140Q
5.1.4-channel, bar, sub, and rears, 40.1 in wide (fits 48-inch screens and up). Hi-Concerto, EzPlay 3.0, Room Fitting Tuning with Hisense TVs, per Hisense.
$399.99
- Samsung HW-Q990H
11.1.4-channel, bar, sub, and rears, 48.5 in wide (fits 65-inch screens and up). No Hisense features; it connects over HDMI eARC.
$1,497.99
- Samsung HW-B750F
5.1-channel, bar and sub, 40.6 in wide (fits 48-inch screens and up). No Hisense features; it connects over HDMI ARC.
$297.99
From the soundbar finder at 65 inches with all-round use; Amazon prices seen October 26, 2026. Sync features are what each soundbar maker states for this brand and model year. Every TV brand and size · How to connect one
Supporting evidence
What the testing says
- RTINGS: Rates it a bit better overall than the TCL QM7L: much better reflection handling, four HDMI 2.1 ports, and better processing, motion, and HDR accuracy.
- RTINGS: Calls it the best 65-inch TV under $1,000 when on sale, and lists it among the best for bright rooms and for gaming.
- RTINGS: Flags a narrow viewing angle, slow response time, and a distracting dirty screen effect.
- RTINGS: Says most people should get it over the brighter U8QG.
Sources
- RTINGS Hisense U7SG review (opens in a new tab) · 65-inch tested
- RTINGS, best TVs under $1,000 (opens in a new tab) · October 6, 2026
- RTINGS, best TVs for bright rooms (opens in a new tab) · September 16, 2026
Where we pick or compare it
Disclosure: We haven't tested this TV. Prices are dated, not live. As an Amazon Associate we earn from qualifying purchases.