TV-first tech research

Which TV Should I Buy?
Search

TV research · RGB Mini-LED

Sony Bravia 9 II: prices, fit, and what the testing says

Sony's RGB mini-LED flagship and RTINGS' top TV for bright rooms. We've never seen it on Amazon US, so all we can quote is Sony's list price.

By The WhichTVShouldIBuy editorsUpdated 2026 model65-inch: K-65XR90M2

Our take

The short version

The Bravia 9 II is the brightest kind of TV you can buy this year. Its True RGB Mini-LED backlight uses red, green, and blue LEDs instead of blue or white ones, and RTINGS credits it with incredibly high peak brightness. It tops RTINGS' list of TVs for bright rooms.

It's still an LCD, so some blooming around bright objects is part of the deal, and it has only two HDMI 2.1 ports. Its dark-room score is a point below the OLEDs for that reason.

Pricing is the weak spot of this page, and we'd rather say so. Amazon had no US listing on October 7 or October 19; searches turned up the older Bravia 9 and a wall bracket. Our figure is Sony's $3,599.99 list price for the 65-inch from October 7. We haven't seen it for sale anywhere, so the Check price button is an Amazon model search.

Our price checks

Price history

One point, and it's a list price, not something we watched sell. If you find it, compare the live price with $3,599.99 and check who's selling it.

Lowest at 65"
$3,599.99
Sony list price, Oct 7
Highest at 65"
$3,599.99
Sony list price, Oct 7
Latest at 65"
$3,599.99
Sony list price, Oct 7
Sony Bravia 9 II prices we recorded, by size, store, and check date
SizeStore
65"Sony list price$3,599.99

New-condition prices; Amazon ones sold by Amazon.com unless marked.

  • Oct 7, 65" at Sony list price: No Amazon US listing on Oct 7 or Oct 19.

The scores, explained

Fit by room and use

By room

Bright room5/5Tied 1st of 15 (7 TVs)
Huge brightness and Sony's reflection handling. It's the set to beat when the room is full of daylight.
Mixed light4.5/5Tied 2nd of 15 (7 TVs) · average of bright and dark
Daylight is easy. At night the LCD's blooming shows on dark scenes, which pulls the blend under the S95H's.
Dark room4/5Tied 9th of 15 (4 TVs)
Very good for an LCD, with local dimming that keeps blacks deep, but halos around bright objects mean it can't match an OLED here.

By use

Movies & TV5/5Tied 1st of 15 (8 TVs)
Bright, wide color and Sony's processing make HDR films pop, day or night.
Sports5/5Tied 1st of 15 (5 TVs)
A top score: Sony motion, upscaling for broadcast feeds, and brightness for afternoon games.
Gaming4/5Tied 7th of 15 (9 TVs)
Only two HDMI 2.1 ports, one shared with the soundbar's eARC. Fine for one console, tight for more.
A bit of everything4.67/5Tied 1st of 15 (7 TVs) · average of movies, sports, and gaming
Ties for the top all-round reading. The value score, not the picture, keeps it out of the helper's picks.

Find my TV

What Find my TV picks it for

The Sony Bravia 9 II isn't on the shortlist for any of the helper's 144 possible answers. The helper never lists it. Below No limit it's over budget, and with no limit it ties the Samsung S95H exactly in the bright-room movie answer, then loses the tiebreak on price: the same value score, at an estimate $1,100 higher. Everywhere else, cheaper sets with the same room and use scores pull ahead on value.

  • Under $1,000

    Over budget at ~$3,600.

  • Under $1,200

    Over budget at ~$3,600.

  • Under $1,800

    Over budget at ~$3,600.

  • No limit

    Fits, never picked. Best showing: 4th for bright room and movies, tied on score with the last pick, the Samsung S95H OLED, which wins the tiebreak on the lower 65-inch estimate.

#1 is the top pick. Seat distance changes only the size it suggests here: Cozy 65", Standard 65", Spacious 85".

Try your own answers · The helper's weights

Sizes

Sizes and panels

65" · 75" · 85"

  • 65, 75, and 85 inches in our catalog. RTINGS tested the 65-inch (K-65XR90M2).
  • The 115-inch (K115XR90M2) is on our upcoming-releases watchlist: Sony lists it at $30,999.99, and US listings were only starting to appear in early October.
  • A 2026 model; the "II" is Sony's second generation of the Bravia 9.

Electricity

Cost to run

On mode
145 W
Standby
2 W
Per year
279 kWh
At 18.31¢
$51/yr

279 kWh a year comes to about $51 at 18.31¢, from $35 in Louisiana to $134 in Hawaii. Rank: 7th of 12. For a TV built around brightness, its filing is lower than you might guess: 145 watts on, 10 fewer than the LG C6 OLED.

65-inch K-65XR90M2, DOE filing, 5 hours on a day. Rate: EIA's July 2026 U.S. residential average.

Every TV's figures, and how the math works

Cross-shop

Who should skip it

  • Skip it if

    You want daylight punch for a third of the price

    Instead: Hisense U8QG. A very bright mini-LED with the same 5 for bright rooms, at $1,099.99 for 65 inches on October 19. Expect more blooming and off-angle color shift.

  • Skip it if

    Movies at night matter most

    Instead: LG G6 OLED. Per-pixel blacks and four HDMI 2.1 ports, and about $1,100 less than Sony's list price on our checks.

    Read Sony Bravia 9 II vs LG G6

  • Skip it if

    You want Sony's processing on a midrange budget

    Instead: Sony Bravia 5. $1,498 at 65 inches on October 19, with the same top bright-room score in our catalog.

Sound

Soundbars that pair with it

At 65 inches, the size our prices use, the picture is 56.7 inches wide, so every soundbar we cover fits underneath. Sony names sync features for Sony TVs on the Theater Bar 5, the highest-ranked bar that has them.

  • Best with Sony features

    Sony BRAVIA Theater Bar 5

    3.1-channel, bar and sub, 35.5 in wide (fits 42-inch screens and up). Voice Zoom 3, BRAVIA Quick Settings with Sony TVs (2024 or later), per Sony.

    $348

  • Best all-round

    Samsung HW-Q990H

    11.1.4-channel, bar, sub, and rears, 48.5 in wide (fits 65-inch screens and up). No Sony features; it connects over HDMI eARC.

    $1,497.99

  • Best under $300

    Samsung HW-B750F

    5.1-channel, bar and sub, 40.6 in wide (fits 48-inch screens and up). No Sony features; it connects over HDMI ARC.

    $297.99

From the soundbar finder at 65 inches with all-round use; Amazon prices seen October 26, 2026. Sync features are what each soundbar maker states for this brand and model year. Every TV brand and size · How to connect one

Supporting evidence

What the testing says

  • RTINGS: Ranks it the best TV for bright rooms (September 16, 2026).
  • RTINGS: Credits its RGB mini-LED backlight with incredibly high peak brightness.

Disclosure: We haven't tested this TV. Prices are dated, not live. As an Amazon Associate we earn from qualifying purchases.